The B2B and Social Research department was created in response to the growing demand for research with individuals and communities that traditional market research projects have not targeted in the past. In some cases, being hard to reach was a consequence of geo-specific quotas – many of which can now be targeted online – but it was also due to many of these potential participants being hard to reach such as high net worth individuals, or because they are marginalised from society and unintentionally excluded from research.
This highly specialised team seeks to redress that imbalance. With over 15 years of collective experience in recruitment and fieldwork they offer unparalleled expertise, starting from the moment they receive an enquiry as well as through regular updates at every stage of the project management. What really sets the B2B and Social Research team apart from other recruitment is that they actively search for those voices which aren’t typically included in market research. While they may have access to a database of over 150,000 participants and a strong presence on social media, it’s actually using their experience to go beyond traditional methods of recruitment and connect with communities which helps them to deliver even the trickiest specifications.
Some of our recent research topics include:
Fieldwork Director
Gemma keeps herself busy with her three boys, filling her time with long walks at the weekend getting splashed with mud and carrying a scooter or two. Aside from that she balances a careful schedule of settling down with a good book or the latest reality TV show to relax to.
Gemma’s claim to fame? Both her and her friends once spent an evening in DJ Eric Prydz’s hilltop villa in Ibiza where he cooked them an evening meal and was a perfect host.
Senior Project Manager
Alex started life in research at Acumen in 2019 during his placement year studying Business Management in Manchester. He has stayed loyal to Acumen, returning post university and post his recent travels to Australia and South East Asia where he spent almost 2 years. In his spare time, you can find him at the gym, out running or not far from a beer garden over summer, often with family and friends. Most of all, Alex loves the thrill of the more adventurous activities such as sky diving, scuba diving and mountaineering, of which he has quite the impressive CV for.
To know more about our Social & B2B services contact Charlotte Ashall on 0161 234 9940 or email costings@acumenfieldwork.com
