How to Win at Social Media

Hannah O Donoghue Hobbs shares some of her insights on making the most out of social media. As a marketing executive within the Fuller Research Group of companies, she’s our resident expert on all things social.

Whether it’s creating eye-catching content to reach new market research audiences or long-term brand engagement campaigns– she’s got some top tips for all social media channels.

1. Think about your audience

Before you can even begin creating content for social media you have to think about who you’re trying to target. The answer to this will inform everything that happens next. While LinkedIn is best for B2B audiences and Facebook is known for building communities and starting wider conversations there’s also a number of other factors to consider.

The time of day that post content is also a key factor in determining how successful your content will be in connecting with an audience. If you’re trying to communicate with people who work a typical working week then key times to aim for are 6am and 6pm when that audience is more likely to be checking their social media feeds.

To ensure that you are consistently hitting those important time-zones you can use an array of scheduling tools – many are freely available online.

2. Good Karma for Social Media

When it comes to building a consistent and strong presence on any social media platform there is really simple rule to follow; you get out what you put in.

One of the most common misconceptions about social media is that it’s all about distributing content that automatically taps into your audience. In reality most brands that are successful on social media have built their following by engaging their audience. This comes from starting conversations and returning to them. It isn’t a one-sided discussion and they’re flexible and dynamic to what their followers are talking about.

It pays to be social and savvy followers are more likely to engage when they feel part of the conversation.

3. Jab, jab, jab, right hook!

This highly technical term is actually a practical way to remember how to vary your approach to social media content.

Think of the right-hook as the curated piece of content which has specific aims, benefits or, more specifically, a clear call to action. This is the post that you want to land with your audience, inviting them to respond or act in a clear way.

For more information on how we can engage participants through social media get in touch with becki.harrison@acumenfieldwork.com

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